Prof. Dr. Alexander Leischnig is Chair Professor of Business-to-Business Marketing at Technische Universit?t Freiberg and a close research partner of the Chair of Sales and Marketing at the University of Bamberg. Prof. Leischnig’s research interests lie in the fields of customer management, sales management and alliance management. Furthermore, his research focuses on the impact of digitalization on business models of companies. Prof. Leischnig is Associate Editor of the Journal of Global Scholars of Marketing Science and Guest Editor in the journal Industrial Marketing Management. He also serves as a reviewer for various international journals. He is a Fellow of the Higher Education Academy and guest speaker at universities in Germany, Switzerland and the UK.